United African Diaspora (UAD), has been in the making for decades. African Americans have always known that they are descendants of the Motherland; it is something they wear with pride and dignity. And, I believe the love for Africa will forever have a place in the hearts of African Americans, as well as, Afro descendants where ever they may live in the world.
As UAD works to build a network, wherein, Afro descendants can communicate through culture, education, business, travel, and commerce we have launched our website; unitedafricandiaspora.com. One of our main objectives involves building an e-commerce presence focused on recycling dollars among Afro descendants.
Shea butter is fat that’s extracted from the nuts of the shea tree. It’s solid at warm temperatures and has an off-white or ivory color. Shea trees are native to West Africa, and most shea butter still comes from that region.
Our shea butter is imported from Ghana. We take the raw shea butter and process it until it is smooth, creamy, soft and comforting when applied to the skin. Every time we purchase shea butter; we support people, families, and businesses as dollars are circulated among people in communities that are underdeveloped.
Shea butter has been used as a cosmetic ingredient for centuries. Its high concentration of vitamins and fatty acids — combined with its easy-to-spread consistency — make it a product that African Americans consumer daily.
UAD gives a shout out to the many women who work everyday, who need a raise in pay, for harvesting the nuts and process them into the wonderful butter that we all love.
As we nurture and build up our relationships with the villages who make the butters, we can help improve their lives. We can help build wells for clean water, provide supplies for school children and create jobs.
We take what these communities know best, which is making shea butter, and open up marketing channels for them. By helping them tape into the African American consumer base, they can do business on a large scale. One battle at a time, we can win the war against poverty, one village at a time.
UAD is not a shea butter business; it is a resource for the African Diaspora. Together we are strong, and as we strive to see our strength transformed into unity and solidarity, there is no limit to what we can accomplish.
Together, we can lend our entrepreneurial expertise to the villages, and combined with their expertise in manufacturing shea butter, we can take their business to the next level. Together we can help with the infrastructure, supplies, warehouses, rosters, certifications, electricity and machines to aid in processing shea butters.
If you go online, or visit a store with skin care products, and begin reading labels, you will see that shea butter in just about every product. As we develop the output capacity, we have markets already waiting; we only need to earn some of the market shares.
African Americans make up 14.6% of the population (47.8 million). “Black shoppers spent $473 million in total hair care ($4.2 billion industry) and in grooming aids ($127 million out of $889 million) and skin care preparations ($465 million out of $3 billion),” according to a study by Nielsen. In general, African Americans are spending more in the beauty marketplace than in prior years, and their spending habits are influencing other shoppers.
Africans, and Afro descendants can participate in the world economy; we just need unity, solidarity and love. If we practice loving, caring and helping one another, we will not be alone in our quest to reduce poverty among the Black people in this world. God will be with us, and we will prosper as, it is His plan to grant us the desires of our hearts.
If you would like to help us design, develop and implement, sustain this project, please email; stephen@unitedafricandiaspora